“SCAD Story is an amazing visual, sensory and emotional experience. Over 30,000 people experienced SCADstory at its permanent location in Savannah since it opened in April 2019. It achieved its goal of positive word-of-mouth - SCADstory has a perfect 5-star rating on TripAdvisor and became on of its Top 5 Things to Do in Savannah - at the time of this entry, it was listed as the #2 thing to do in Savannah. SCADstory's reception was overwhelming positive, meeting the KPIs set by the team. The audience's expectations are subverted with unconventional uses of immersive media, special effects, seamless technology, and storytelling moments of magic, surprise and delight.
THE SAVANNAH COLLEGE OF ART AND DESIGN ANIMATION PROFESSIONAL
Through theatrical special effects and surprises, SCAD’s founder, Paula Wallace, transforms dreamers into achievers by turning a university degree into a path to a professional creative career. Incorporating the craft of 25 SCAD degree programs, this immersive experience is at its heart a story ’for all the dreamers who came to SCAD and found their people, and for the dreamers yet to come’. It was designed to carry guests on a journey through SCAD history, across four decades of beauty, design, and invention. SCADstory was the first of its kind for an educational institution - an immersive 4D experience telling a universal tale of the dreamer in us all. The team therefore decided to elevate the exhibition experience by drawing on the many creative disciplines and degree programs that SCAD offers - from animation to themed entertainment design. To achieve its objective, the project needed to be something as audacious and innovative as SCAD itself.
SCAD first contemplated a museum exhibition, but this idea was quickly abandoned as ineffective and too safe.